We don’t see nature as a backdrop to our lives. It’s the pulse that keeps us going. The mountains, rivers, forests, and oceans—they’re not just landscapes to be admired. They are where we test ourselves, where we find out who we really are. Our story starts with a simple love for the outdoors. It’s what makes us lace up our boots, pack our gear, and head out into the unknown. We’ve always believed there’s something special out there, something that can change you. That’s why we started 37°N.

We didn’t set out to be just another outdoor brand. We wanted to create something bigger—a community of people who feel the same draw to the wild that we do. A place where weekend hikers and seasoned explorers can come together, all driven by the same love for adventure. Our mission is straightforward: to give you the tools to find the wild places around you, and maybe even more importantly, the wild places within.

Nature has a way of revealing who we really are. It strips away the noise, distractions, and trivialities of everyday life and leaves us with something pure and raw. Out there, in the vastness of the wilderness, we are reminded that we are part of something much bigger than ourselves. Whether it’s the quiet solitude of a forest at dawn or the exhilarating challenge of a mountain summit, these moments connect us to the earth and our true selves.

At 37°N, we believe every adventure, no matter how big or small, is a journey of discovery. It’s not just about the miles you cover or the peaks you conquer; it’s about the stories you gather along the way, the people you meet, and the lessons you learn. That’s why we’re committed to creating gear that’s functional and inspires confidence and curiosity. Gear that’s built to last, so it can be a part of your stories for years to come.

But we know that adventure doesn’t always mean trekking through uncharted wilderness. Sometimes, it’s about finding the extraordinary in the everyday—whether it’s a walk through your local park, a weekend camping trip, or a road trip to a place you’ve never been. No matter where your journey takes you, we’re here to support you every step of the way.

We are explorers, dreamers, and doers. We believe in the transformative power of nature because we’ve felt it ourselves. We’ve seen how a simple hike can clear the mind, how a night under the stars can rekindle the spirit, and how the challenges of the wild can forge a stronger, more resilient self. This is the essence of 37°N—a belief that the best version of ourselves is found out there, beyond the comfort zone, where the wild things are.

So, whether stepping into the wilderness for the first time or the hundredth, know you’re not alone. We’re here with you, ready to equip, guide, and inspire you on your journey. Because at 37°N, we believe that life’s greatest adventures are waiting just beyond the horizon, and we’re honored to be a part of yours. Let’s explore together.